Food Truck Rallies: Why They Need To Be Considered In Your Business Plan

Food rallies are an important part of your business plan when you decide you want to own a food truck. Many businesses don’t want to consider working with another business. They want to keep all of the revenue for themselves. However, food rallies have proven to be extremely effective for those who own food trucks.


The food truck industry is currently a $1.2 billion industry. In 2015, there were 4130 food trucks found across the United States, and that is a relatively large number, especially considering that there are some states where there are considerably more trucks than elsewhere. More food trucks are coming online every month, too.


A food truck rally is where multiple food trucks get together for a special event. There may be three, four, or even dozens of food trucks parked in one location. Some food truck owners would see this as a nightmare and as an impossible way to compete against the other trucks throughout the area. Embracing it can be something to consider when trying to market more efficiently.


The reality is that some future are going to have better food. They’re going to be better marketing themselves, and they are already going to have a following within the community. Teaming up with these food trucks at a rally can be great for the trucks that are just starting out simply because it’s a way to get people to identify that there is another option.


Many people who attend the food truck rallies bring their appetites. They want to try food from a wide range of trucks. They may get Greek food from one, Mexican food from another, Italian food from another, and the list goes on and on. It’s a chance to embrace the various cultures found within the food trucks – and it has nothing to do with competing against all of the different trucks.


Permitting can be problematic in various areas. Often, food trucks cannot park in a certain location because that property has already given permission to another food truck – or they simply don’t want to allow it, regardless of how much the community may want the truck to be parked there. This being said, when four or five or 12 food trucks come together and request to be parked at a location for a specific day, it’s now an event – and the property owner may be more apt to allow it because it’s going to draw a significant amount of people.


Food truck rallies are being seen more and more often. It’s no longer just one lone truck being parked somewhere. Instead, there may be multiple trucks, and this helps to bring a larger crowd. It is better to have 1000 people milling around with 10% choosing a single truck as opposed to having 100 people milling around and only a small portion choosing to eat at the truck as opposed to one of the local restaurants.


Food trucks can team up with each other for rallies on a regular basis. They all have something different to offer from their trucks, and so they don’t see themselves as truly competing. They also know that they will have their following no matter what and that one truck may ultimately bring business for them – and the other way around.


When permitting needs to be pulled for one truck, it’s nothing to have permits pulled for two or three or four trucks. It is easier to promote an event when there is going to be multiple trucks as opposed to a single truck, as well. County and state fairs are learning to depend on food trucks for food – and so are many other county and city events.


People want food when they come out to an event, and food trucks are more than happy to deliver. It’s a chance to spend time with other food truck owners, learn about what they are doing, where they are parking, and share best practices with each other. It can be eye-opening to learn from others’ mistakes and find out how they have achieved certain levels of success.


Other food trucks should not be seen as competition. Food truck rallies may be found throughout the state, and identifying them early on can be a great way to incorporate them into a business plan. There may even be the desire to drive to the other side of the state to participate in some of the larger rallies as a way of increasing sales, establishing oneself in the food truck industry, and gaining a following. They can also be a great networking opportunity to talk with some of the other food truck owners.


Even if there has not been any food truck rallies in a particular area, it can be advantageous to research where the other food trucks are and what they have to offer. As long as they offer something different, it’s a great idea team up and schedule a rally in a particular area. This will draw more people and expose people to the food truck industry that is going on within their town. It may help to bring in more business the next time a food truck is parked all alone. People may have already experienced the food from a rally, or heard about people talking about it – and be more inclined to spend their money and eat from the truck as opposed to eating at one of the local restaurants.


Image by Phil Denton


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